2025 WINNERS ANNOUNCED!

PAC GLOBAL AWARDS @ FUTURES EDGE SUMMIT

Congratulations to the winners of the 2025 PAC Global Awards! Your outstanding achievements in packaging innovation and excellence continues to set the standard for our industry. As we celebrate PAC Global's 75th anniversary, we extend our heartfelt gratitude to all attendees for launching this year with such inspiration. Here’s to many more years of collaboration, creativity, and success together!

THANK YOU TO OUR 2025 Storyteller Lineup

Hauntingly Sweet Success: Inside the Fanta x Beetlejuice Phenomenon

Step into the whimsical and slightly spooky world where Fanta met Beetlejuice. In this talk, I’ll take you behind the scenes of a campaign that captured the hearts of Gen Z, fueled collectible madness, and redefined Halloween marketing. From collaborating with Tim Burton to navigating the delicate balance of two iconic brands, I'll speak to the magic that turned a crossover into a blockbuster success for both Fanta and Beetlejuice Beetlejuice the movie. Get ready to uncover the secrets of fandom, authenticity, and a multiverse of possibilities.

Innovation with Heart: P&G's Journey to Delight Everyday Lives

At Procter & Gamble, innovation goes beyond creating new products; it involves crafting valuable solutions that address consumers' needs and the jobs they seek to accomplish in their daily lives. With consumers at the heart of everything we do, we strive to understand how they care for their families and homes, identifying unmet needs and opportunities to ease friction in their routines. Our solutions aim to touch the heart, deliver superior performance, and become essential staples in households.  We deliver delight with packaging innovations that are more sustainable and inclusive, ensuring that our products enhance daily experiences and integrate seamlessly into consumers' lives.

A Blend of Artistry: Redefining personalisation for Johnnie Walker, harnessing the power of AI.

As consumers continue to seek distinctive experiences and products that reflect belonging, status, and individuality, both for themselves and others, they are moving beyond the latest cultural trends. Instead, they crave offerings that feel truly original, making personalisation essential. Join us for an inside look as we explore the collaboration between Johnnie Walker and Scott Naismith, driven by ‘Project Halo’.

Golf Pride x UNDERRATED x Smurfit Westrock Inclusive Package Design Collaboration

Golf Pride, the leader in golf grips, has partnered with Stephen Curry’s Underrated Golf to promote inclusion in the sport by supporting student-athletes from diverse backgrounds. To celebrate, Golf Pride and Smurfit Westrock created a premium limited-edition kit featuring custom grips and a ball marker, packaged in a two-piece rigid box showcasing young golfers from the 2023 Underrated Tour Championship. This collaboration highlights UNDERRATED’s mission to advance equity and opportunity in golf.

Making Unilever Packaging Unmissable for Everyone

Find out how Unilever is changing the face of accessibility by embracing the principle of inclusive design. In 2023 the company went a step further and implemented the use of QR codes on their packaging which they now use on 2.8 billion packages, 35 brands, and 25 markets. This revolutionary approach is changing the way consumers engage with products globally.

Join Marc as he explains how Unilever: 1)  Gets every brand on board, 2) Enhances the consumer journey at each touch point and 3) Provides tangible results for the benefit of people.

Learn how you can make packaging more  unmissable on the journey ahead.

Leading the Change: How Google Reimagined Packaging and Empowered a Sustainable Future

Join Google’s design and sustainability leaders as they share their journey to 100% plastic-free packaging, the evolution of their iconic brand, and how they're inspiring industry-wide change through open-source innovation.

THANK YOU TO OUR 2025 Summit Patrons