JOIN US FOR OUR 75TH ANNIVERSARY at the
2025 pac global awards @ futures edge summit
CELEBRATE CUTTING EDGE PACKAGE DESIGN AND INNOVATION
ON FEBRUARY 3 & 4, 2025 IN NYC
Embark on a journey at the apex of global package design and innovation and join industry leaders and champion the future of design. PAC Global will host a pre-summit mixer for summit guests only, at the iconic Hidden Tiger speakeasy. The following day, join brand leaders, global agencies, technology, and world class package makers at this annual inclusive but private, PAC Global Awards @ Futures Edge Summit at City Winery. Don’t miss out on two days of unparalleled networking, insights, and recognition in the heart of the dynamic neighbourhood of the Meatpacking District!
PAC Global has secured a group rate at The Standard Highline Hotel. Rate available until January 3, 2025 or sold out.
Registration Deadline for 2025 Awards & Summit: January 15, 2025
2025 Agenda
Feb. 3, 2025: VIP Mixer
5:00pm - 7:00pm
OR
8:00pm - 10:00pm
Feb. 4, 2025: Awards & Summit
7:30am - 8:30am: Registration
8:30am - 4:00pm: Awards & Summit
4:00pm - 6:00pm: Reception
2025 Storyteller Lineup
Leading the Change: How Google Reimagined Packaging and Empowered a Sustainable Future
Join Google’s design and sustainability leaders as they share their journey to 100% plastic-free packaging, the evolution of their iconic brand, and how they're inspiring industry-wide change through open-source innovation.
Roman Ley
Head of Packaging Creative Global Devices & Services,
Google
Cole Hermann
Innovation Lead,
Structural Packaging Design
Google
Francesca Delle Cese
Packaging Design
Engineer Lead
Google
Making Unilever Packaging Unmissable for Everyone
Find out how Unilever is changing the face of accessibility by embracing the principle of inclusive design. In 2023 the company went a step further and implemented the use of QR codes on their packaging which they now use on 2.8 billion packages, 35 brands, and 25 markets. This revolutionary approach is changing the way consumers engage with products globally.
Join Marc as he explains how Unilever: 1) Gets every brand on board, 2) Enhances the consumer journey at each touch point and 3) Provides tangible results for the benefit of people.
Learn how you can make packaging more unmissable on the journey ahead.
Marc Powell
Global Accessibility Centre of Excellence Lead & Paralympian Unilever
Golf Pride x UNDERRATED x Smurfit Westrock Inclusive Package Design Collaboration
Golf Pride, the leader in golf grips, has partnered with Stephen Curry’s Underrated Golf to promote inclusion in the sport by supporting student-athletes from diverse backgrounds. To celebrate, Golf Pride and Smurfit Westrock created a premium limited-edition kit featuring custom grips and a ball marker, packaged in a two-piece rigid box showcasing young golfers from the 2023 Underrated Tour Championship. This collaboration highlights UNDERRATED’s mission to advance equity and opportunity in golf.
Eric Gibson
Global Commercial Director
Golf Pride
Kyle Fisk
Global Industrial Design Manager
Golf Pride
Leon Hill
Senior Account Executive
Smurfit Westrock
A Blend of Artistry: Redefining personalisation for Johnnie Walker, harnessing the power of AI.
As consumers continue to seek distinctive experiences and products that reflect belonging, status, and individuality, both for themselves and others, they are moving beyond the latest cultural trends. Instead, they crave offerings that feel truly original, making personalisation essential. Join us for an inside look as we explore the collaboration between Johnnie Walker and Scott Naismith, driven by ‘Project Halo’.
Paul Horton
Principal. Packaging & Graphics. Innovation R & D
DIAGEO
Stay tuned for more storytellers to be announced.
2025 Venues
February 4
PAC Global Awards @ Futures Edge Summit Venue:
City Winery
25 11th Ave, New York, NY
Hotel: The Standard, Highline
48 Washington St, New York, NY
PAC Global has secured a group rate at the hotel.
Details and special rate in registration page.
Limited availability. Book your room here.
February 3
VIP Mixer: The Hidden Tiger
13th St & 14th St, 212 Avenue A, New York, NY
Two time slots available: 5-7pm and 8 – 10pm
The Standard, Highline to City Winery
Walk Time: Five minutes
NYC’s Meatpacking District, with its mix of historic charm and modern luxury, will host the PAC Global Awards, celebrating the best in packaging design. Attendees can explore the area’s iconic spots, from high-end boutiques and acclaimed restaurants to the scenic High Line park, offering sweeping views of the city. Once an industrial hub, the district now thrives as a cultural destination, blending art, nightlife, and upscale experiences. The PAC Global Awards add an extra layer of excitement, making this the perfect chance to enjoy the creative energy and elegance that define the Meatpacking District.
3. Chelsea Market: Indulge in gourmet food and shopping at this iconic indoor market, filled with diverse eateries and artisanal vendors.
4. Nightlife: Experience the vibrant nightlife at trendy bars and clubs, such as The Standard Hotel’s rooftop bar or Le Bain.
5. Shopping: Browse high-end boutiques and designer shops like Alexander McQueen and Diane von Furstenberg.
6. Little Island: Explore this unique park built on a pier, featuring lush gardens, performance spaces, and lovely waterfront views.
Some of the highlights of Meatpacking District Area and
Things to see:
1. The High Line: Walk along this elevated park with beautiful gardens and art installations, offering great views of the Hudson River. Continue your stroll to Hudson Yards to see the iconic Vessel.
2. Whitney Museum of American Art: Explore an impressive collection of 20th- and 21st-century American art, with a rooftop that provides stunning city views.
TICKETS & PRICING
ALL PRICES IN USD
VIP Mixer & Summit: $899
Includes:
Feb 3, 2025 VIP Mixer at Hidden Tiger with appetizers, beverages, music, and fun.
Attend from 5pm - 7pm OR 8pm - 10pmFeb 4, 2025 PAC Global Awards @ Futures Edge Summit at City Winery: 7:30am - 6:00pm
Breakfast, lunch, networking reception, and Awards.
The Power Of Packaging, 75th anniversary personalized publication if name received before December 20, 2024, and non-personalized after this date.
Exclusive table seating available – invite your team, clients, or suppliers.
“The Power of Packaging”
As an attendee, you will receive The Power of Packaging, a limited-edition collector’s book celebrating our 75th Diamond Anniversary! This exclusive edition honours the legacy and creativity of PAC Global's past and present members, showcasing the innovation and artistry behind exceptional packaging designs. It will also feature the 2025 winners being announced at the Summit.
To receive a copy that is personalized with your name, register for the Summit before December 20, 2024. Any orders placed after this date will not be personalized.
We invite you to explore the attached draft, work in progress, preview of this exceptional yearbook, currently in the final design stages.
2025 Summit Patrons
Interested in becoming a 2025 Patron? View more details here.