JOIN US FOR OUR 75TH ANNIVERSARY at the
2025 pac global awards @ futures edge summit

CELEBRATE CUTTING EDGE PACKAGE DESIGN AND INNOVATION
ON FEBRUARY 3 & 4, 2025 IN NYC

Embark on a journey at the apex of global package design and innovation and join industry leaders and champion the future of design. PAC Global will host a pre-summit mixer for summit guests only, at the iconic Hidden Tiger speakeasy. The following day, join brand leaders, global agencies, technology, and world class package makers at this annual inclusive but private, PAC Global Awards @ Futures Edge Summit at City Winery. Don’t miss out on two days of unparalleled networking, insights, and recognition in the heart of the dynamic neighbourhood of the Meatpacking District!

REGISTRATION DEADLINE: JANUARY 30, 2025

2025 Agenda

Feb. 3, 2025: VIP Mixer

8:00pm - 10:00pm

Feb. 4, 2025: Awards & Summit

2025 Storyteller Lineup

Hauntingly Sweet Success: Inside the Fanta x Beetlejuice Phenomenon

Step into the whimsical and slightly spooky world where Fanta met Beetlejuice. In this talk, I’ll take you behind the scenes of a campaign that captured the hearts of Gen Z, fueled collectible madness, and redefined Halloween marketing. From collaborating with Tim Burton to navigating the delicate balance of two iconic brands, I'll speak to the magic that turned a crossover into a blockbuster success for both Fanta and Beetlejuice Beetlejuice the movie. Get ready to uncover the secrets of fandom, authenticity, and a multiverse of possibilities.

Innovation with Heart: P&G's Journey to Delight Everyday Lives

At Procter & Gamble, innovation goes beyond creating new products; it involves crafting valuable solutions that address consumers' needs and the jobs they seek to accomplish in their daily lives. With consumers at the heart of everything we do, we strive to understand how they care for their families and homes, identifying unmet needs and opportunities to ease friction in their routines. Our solutions aim to touch the heart, deliver superior performance, and become essential staples in households.  We deliver delight with packaging innovations that are more sustainable and inclusive, ensuring that our products enhance daily experiences and integrate seamlessly into consumers' lives.

A Blend of Artistry: Redefining personalisation for Johnnie Walker, harnessing the power of AI.

As consumers continue to seek distinctive experiences and products that reflect belonging, status, and individuality, both for themselves and others, they are moving beyond the latest cultural trends. Instead, they crave offerings that feel truly original, making personalisation essential. Join us for an inside look as we explore the collaboration between Johnnie Walker and Scott Naismith, driven by ‘Project Halo’.

Golf Pride x UNDERRATED x Smurfit Westrock Inclusive Package Design Collaboration

Golf Pride, the leader in golf grips, has partnered with Stephen Curry’s Underrated Golf to promote inclusion in the sport by supporting student-athletes from diverse backgrounds. To celebrate, Golf Pride and Smurfit Westrock created a premium limited-edition kit featuring custom grips and a ball marker, packaged in a two-piece rigid box showcasing young golfers from the 2023 Underrated Tour Championship. This collaboration highlights UNDERRATED’s mission to advance equity and opportunity in golf.

Making Unilever Packaging Unmissable for Everyone

Find out how Unilever is changing the face of accessibility by embracing the principle of inclusive design. In 2023 the company went a step further and implemented the use of QR codes on their packaging which they now use on 2.8 billion packages, 35 brands, and 25 markets. This revolutionary approach is changing the way consumers engage with products globally.

Join Marc as he explains how Unilever: 1)  Gets every brand on board, 2) Enhances the consumer journey at each touch point and 3) Provides tangible results for the benefit of people.

Learn how you can make packaging more  unmissable on the journey ahead.

Leading the Change: How Google Reimagined Packaging and Empowered a Sustainable Future

Join Google’s design and sustainability leaders as they share their journey to 100% plastic-free packaging, the evolution of their iconic brand, and how they're inspiring industry-wide change through open-source innovation.

2025 Venues

NYC’s Meatpacking District, with its mix of historic charm and modern luxury, will host the PAC Global Awards, celebrating the best in packaging design. Attendees can explore the area’s iconic spots, from high-end boutiques and acclaimed restaurants to the scenic High Line park, offering sweeping views of the city. Once an industrial hub, the district now thrives as a cultural destination, blending art, nightlife, and upscale experiences. The PAC Global Awards add an extra layer of excitement, making this the perfect chance to enjoy the creative energy and elegance that define the Meatpacking District.

Some of the highlights of Meatpacking District Area and
Things to see:

1. The High Line: Walk along this elevated park with beautiful gardens and art installations, offering great views of the Hudson River. Continue your stroll to Hudson Yards to see the iconic Vessel.

2. Whitney Museum of American Art: Explore an impressive collection of 20th- and 21st-century American art, with a rooftop that provides stunning city views.

TICKETS & PRICING

ALL PRICES IN USD

VIP Mixer & Summit: $899

“The Power of Packaging”

2025 Summit Patrons

Interested in becoming a 2025 Patron? View more details here.

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