WINNERS ANNOUNCED

Check Out Our 2024
PAC Global Awards WINNERS

Design Intelligence: Dawn of a New Era

The Panel discusses a new term: "Design Intelligence". A harmonious synthesis of human and artificial intelligence, working together, to solve problems and create the most impactful, desirable and original design solutions of the future. Where will we see the shifts and can this be balanced?

The New Shelf Strategy

The world is changing fast. Our consumption habits must keep evolving and adapting to today’s world. Agility, fast time-to-market, sustainability, and high consumer engagement are now a necessity- not just another trend. Marketing as we know it must change as well to keep the pace and we see more and more brands adopting new marketing strategies to stay relevant, differentiate
and stand out.

Meet the New Shelf Strategy.

Kellanova’s Environmental, Social, & Governance (ESG)

Gain insights from European leader Kellanova as they share their ESG strategies and philanthropic approach, setting a benchmark for future-forward organizations.

How to Thrive Amid Ongoing Geopolitical Complexity

As we settle into 2024, the global geopolitical situation and its impact on business has never been more complex! The themes of "multipolarity" and "de-risking" underpin 2024, as we monitor ten geopolitical developments centered on strategy, supply chain and sustainability.

Inclusivity on Pack: Improving Pack Accessibility and Transforming Products into Experience-led Services Using AI.

We created a world first ‘Accessible QR’ (AQR) code with Zappar, in 2023 that can be detected by accessibility apps, supporting more inclusive packaging by making access to information on products available to everyone whatever their visual acuity.

In October 2023, we went one step further with AQR, as Colmans partnered with Be My Eyes, where they can be connected to a volunteer to support with cooking of the product or to a virtual AI-chat bot, using Chat GBT 4 capabilities, to support with any recipe or cooking questions they may have. This not only supports the blind and visually impaired but also supports underconfident cooks, marking the next evolution of the AQR code, providing accessibility support beyond audio playback with an experience-led service. 

Hello Sustainability

Hello Products - a Colgate-Palmolive company - set out on a mission to reduce plastic packaging and water use, while offering a
unique consumer experience in the morning. This launch leveraged 100% recycled plastic, right-sized, mono-material, and unique recyclable pump, to allow for easy curbside recycling. This launch supports Colgate’s broader virgin plastic reduction and related circularity goals, along with the recyclable tube technology which impacts 20 billion tubes globally. Colgate is working hard and is excited to share our progress!

Improving Medication Adherence with Intelligent Packaging

Addressing a global healthcare challenge – Jones Healthcare Group innovates with connected packaging design, integrating sustainability, automation compatibility, and user-friendliness to improve medication adherence and patience therapy.

Thank you to our Event Patrons

THANK YOU TO OUR EVENT VENUES

Feb. 5th VIP Dinner Venue:
Lafayette

Host Hotel Venue: Public Hotel