ENTRIES CLOSED

 Five (5) Award CATEGORIES

Brand Marketing, Specialty, PAC IOU, Package Innovation,
& Sustainable Packaging

25 Subcategories

 

SUBMISSION DEADLINE: OCTOBER 18, 2024

 
 
 

1. Brand Marketing

9 subcategories:

  • New Brand — 1. Food, 2. Beverage, or 3. Non-Food

  • Brand Extension (using an established brand on new products) — 4. Food, 5. Beverage, or 6. Non-Food

  • Revitalized Brand — 7. Food, 8. Beverage, or 9. Non-Food

Subcategory descriptions:

Food - Bakery, cannabis edibles, confectionary, dairy, dry goods, frozen
Beverage - Craft brewers, beer, carbonated soft drinks, bottled water, seltzers, juice & juice drinks, sports drinks, tea and coffee, energy drinks & shots, alternative drinks, cannabis, plant-based
Non-Food - Automotive & hardware, cannabis non-edibles, household, lawn & garden, pet food, toys

2. Brand Marketing - Specialty

9 subcategories:

  • Beauty - Cosmetics, personal care, hair care

  • Connected Pack - Consumer engagement/brand experience facilitated through the combination of design & digital connectivity (QR Codes, Navilens, Zappar or other mobile technology)

  • Customization & Personalization - Brand experience using packaging to connect with consumers on a personal level i.e. variable/unique pack designs, localized packaging, target/community marketing via packaging, digital printing & embellishments

  • Entertainment - Album, CD, DVD, gaming

  • Fresh - Produce (fruit & vegetables)

  • Health & Wellness - Over-the-counter pharmaceutical, nutrition, organics, naturals, meatless

  • Limited Edition - One-time items, seasonal, promotional

  • Limited Edition - Sports - Sports related one-time, seasonal, promotional

  • Wine & Spirits - Spirits, wine (including non-alcoholic)

3. PAC IOU Design

INCLUSIVE OPPORTUNITIES & UNIVERSAL DESIGN

2 subcategories:

  • Inclusive Design — A brand lead approach where any of the following (individual or group) was involved: abilities, ages, disabilities, learning styles, life experiences, neurodiversity, races/ethnicities, religion, classes, genders, sexual orientations, and any other difference.

  • Universal Design — A package innovation lead approach designed for: equitable use, flexibility in use, simple and intuitive use, perceptible information, tolerance for error, low physical effort and size and space for approach and use.

4. Package Innovation Design

3 subcategories:

  • E-Commerce — Packaging designed for the direct-to-consumer experience from e-commerce site.
    All packaged components which could include the inner elements, outer shippers, mailers, envelopes, shipping materials, etc.

  • Label — Innovative label design considering: substrate choices, use of certified materials, sustainable inks and adhesives, print production operational and manufacturing efficiencies, enhanced branding and shelf appeal.

  • Technical — Packaging that features the manufacturing complexity, printing and other applications, connected attributes, & structural design: corrugated containers, flexible packages, glass, labels, metal, paperboard packaging, rigid/semi-rigid containers, transportation protection, combination of any of the above containers.

5. Sustainable Package Design

2 subcategories:

  • Carbon Reduction — Packaging that is designed to have a lower carbon footprint supported by LCA data or PIP360 scores and featuring material optimization, use of certified materials, operational and manufacturing efficiencies: corrugated containers, flexible packages, glass, labels, metal, paperboard packaging, rigid/semi-rigid containers, transportation protection, combination of any of the above containers.

  • Package Circularity — Packaging that is designed for circularity featuring reduction, reuse, recycled content , recyclability &, compostability: corrugated containers, flexible packages, glass, labels, metal, paperboard packaging, rigid/semi-rigid containers, transportation protection, combination of any of the above containers.