FEATURING CUTTING EDGE PACKAGE DESIGN & CELEBRATION OF PAC GLOBAL AWARDS

The market today is dynamic. Purpose is central to the conversation. Supply chains are disrupted. The Futures Edge Summit and PAC Global Awards will amplify some of the world’s most inspiring package design and innovation stories.

Join us and hear from AB InBev, Coca-Cola, Google, Kelloggs, Pearlfisher, Procter & Gamble, Unilever and Zappar.

At the event, we announced and celebrated Best in Class and Best of Show 2023 PAC Global Award winners.

Attendees learned about:

How your brand can connect with and inspire consumers by bringing
humanity to the table and unleashing full creative potential
Best in class sustainable, practical and adaptable packaging solutions that can be implemented fast
How to design and innovate at speed to meet inclusive, accessible, and responsible consumer expectations
How to anticipate disruption and pivot with proper technology in the future omnichannel landscape

EVENT STORYTELLER LINEUP

Opening Remarks

9:00 AM EST

James Downham
CEO
PAC Global

Mighty Oaks from Little Acorns Grow:
How Taking the First Small Step Makes Meaningful Change

9:10 AM EST

Speaker:
Beth Foor
Corporate Affairs
Kellogg Company

Speaker:
Sumaira (Sam) Latif
Company Accessibility Leader
Procter & Gamble

Speaker:
Pete Matthews
Director, Brand Design & Operations
Kellogg Company

Moderator:
Marc Powell
Accessibility Lead
RNIB

Hear about how Kellogg's turned a desire to do something into a national campaign that spans millions of SKUs. Pete will offer the audience insight into how starting small with an idea has the power to make change and launch a movement.

NaviLens Digital Codes Paving the Way for Accessible and Inclusive Packaging

9:50 AM EST

Speaker: Javier Pita
CEO
NaviLens

Join Founder and CEO, Javier Pita from NaviLens, as he guides you through the journey of this ground-breaking technology.

Beginning in January 2022, all Kellogg’s cereal boxes in Europe will include a NaviLens printed code, made up of high contrast colored squares on a black background. NaviLens, unlike QR codes, can be easily read from up to three meters away when a smart phone is pointe in it’s general direction. NaviLens was trialed in the UK, in 2020 on Kellogg’s Coco Pops boxes. During the trial, Royal National Institute of Blind People (RNIB) found that 97% of trial participants wanted to see the feature on grocery packaging in the future.

Typically, vital information on packaging is found in often illegible fine print, making it very difficult for people with visual impairment to access details on pack. This new technology offers visually impaired and blind people the same level of freedom in store aisles and easy access to information as sighted people.

Building the Next generation of Connected Packaging & Accessible QR for Product Packaging

11:15 AM EST

Speaker:
Mark Hewitt
Brand and Digital Transformation
Unilever

Speaker:
Sarah Masters
Digital & Ecommerce Director
Unilever

Speaker:
Caspar Thykier
Co-Founder & CEO
Zappar

Moderator:
John Gleason
President
A Better View

An exploration of how in the smartphone age CPG brands have an extraordinary opportunity to turn their owned media and passive product packaging into digital discovery channels. The shift enables businesses to better connect with their end users and make access to product information accessible to everyone, whatever their visual acuity. Walk through this process with Unilever and hear about the ground-breaking work they've completed in the last few years, landing in a place to be delivering a connected pack platform. The solution will land on billions of products with accessibility in mind through a new generation of Accessible QR codes.

An Equal and Sustainable Unboxing Experience for Everyone

11:55 AM EST

Speaker: Miguel Arevalo
Packaging Sustainability and Innovation Lead
Google

Unboxing consumer electronics can be exciting for users, especially a new phone. Sadly the experience isn't always the same for everyone when inclusion isn't taken into consideration. Miguel will share Google’s design journey to enable an equal unboxing experience for everyone and an overview on Google’s efforts to enable a plastic-free and fully recyclable packaging in the hardware industry.

Humanizing Packaging Design

1:45 PM EST

Speaker: Fe Amarante (she/her)
E2E XP Design & Production Lead
Coca Cola

As designers, some of us look forward to trends, awards, and all possible ways to look into the future of our industry and our craft. It is exciting to get a glimpse of what the world could look like, seen through the lens of the creativity shown through our colleagues in the design industry. Join Fe as the Master of Ceremonies and let her guide you through this purpose-centered event.

Manifesting in the Post-Awareness Era

2:35 PM EST

Speaker: Brandi Parker
Head of Sustainability
Pearlfisher.

Now is the Post-Awareness era, and we must move beyond the traditional ways of problem-solving. Brandi will cover four distinct catalysts for sustainable change in the branding and CPG space, and show how we will move the needle on manifesting the lives we want to live and save our only planet.

Big Brands Next-Gen Approach to Packaging Sustainability Goals

3:45 PM EST

Speaker:
Brad Weaver
Global VP Commercial Innovation
AB InBev

Speaker:
Lenny B. Conil
Global Director Packaging Innovation
AB InBev

Speaker:
Brent Heist
Packaging Sustainability
P&G

Moderator:
Rob McCarthy
President, Design & Digital
SGS & Co

Corporate goals for 2025 are fast approaching and the next level of targets will be upon us before we know it. Hear from consumer packaged goods leaders about their approach to meeting the moment while considering what comes next for their brands and customers.

World class industry trail blazers Brad Weaver and Lenny Connil will discuss the AB InBev vision and approach to innovation. Sustainability champion Brent Heist will take the audience inside the board rooms of Procter & Gamble. Marks President Rob McCarthy will bring the conversation to life and help you break down how to apply it to your own business.