February 7, 2023 | Live in New York

FEATURING CUTTING EDGE PACKAGE DESIGN & CELEBRATION OF PAC GLOBAL AWARDS

Master of Ceremonies

Fe Amarante (she/her)
E2E XP Design & Production Lead
Coca Cola

As designers, some of us look forward to trends, awards, and all possible ways to look into the future of our industry and our craft. It is exciting to get a glimpse of what the world could look like, seen through the lens of the creativity shown through our colleagues in the design industry. Join Fe as the Master of Ceremonies and let her guide you through this purpose-centered event.

Brandi Parker
Head of Sustainability
Pearlfisher.

Manifesting in the Post-Awareness Era

Now is the Post-Awareness era, and we must move beyond the traditional ways of problem-solving. Brandi will cover four distinct catalysts for sustainable change in the branding and CPG space, and show how we will move the needle on manifesting the lives we want to live and save our only planet.

Sumaira (Sam) Latif
Company Accessibility Leader
Procter & Gamble

Packaging Accessibility: A Two Pronged Approach

Sam is P&G’s first Company Accessibility Leader, spearheading their thought leadership and commitment to making products, packaging and advertising accessible for both the growing aging population, and the 1.7 billion people around the world with a disability.

Sam will cover how digital and tactile approaches to design can change the consumer experience - and how including all abilities and differences in design discussions leads to inspiring innovations and change.

Pete Matthews
Director, Brand Design & Operations
Kellogg Company

From Small Acorns to Large Oak Trees: How Starting Somewhere Can Lead to Making Change

Hear about how Kellogg's turned a desire to do something into a national campaign that spans millions of SKUs. Pete will offer the audience insight into how starting small with an idea has the power to make change and launch a movement.

Brad Weaver
Global VP Commercial Innovation
AB InBev

Innovating for a Consumer Centric Vision

Brad will take the audience on an innovation journey. Learn about how this innovative team develops at speed. Brad will explain how embracing new methodologies, and challenging themselves internally leads to world class packaging design with a consumer centric vision.

Mark Hewitt, Sarah Masters & Casper Thykier
Unilever and Zappar

Building the Next generation of Connected Packaging & Accessible QR for Product Packaging

An exploration of how in the smartphone age CPG brands have an extraordinary opportunity to turn their owned media and passive product packaging into digital discovery channels. The shift enables businesses to better connect with their end users and make access to product information accessible to everyone, whatever their visual acuity. Walk through this process with Unilever and hear about the ground-breaking work they've completed in the last few years, landing in a place to be delivering a connected pack platform. The solution will land on billions of products with accessibility in mind through a new generation of Accessible QR codes.

The Roxy Hotel

2 6th Ave
New York, NY 10013
United States

PAC Global Member | $499
Early Bird, $399 until Dec 23

Non-Member | $599
Early Bird, $499 until Dec 23