2020 PAC Global Awards Nominee Roundup - Week 1
Welcome to the PAC Global Awards Nominee Roundup! Each week we will be featuring five of the fantastic nominees, leading up to the ONEof100 Summit on February 18, 2020 where the winners will be announced.
EAT THESE
The challenge was expanding the brand 'EAT THESE PICKLES' to include other products and line extensions. With the success of their initial five sku launch of Eat These Pickles, they developed other preserved food selections. Their solution was to be direct with the consumer as to what the product actually is, adding the name to the trademarked 'Eat These'. Eat These Peppers, Eat These Onions, Eat These Celery. These line extensions are easily identifiable and familiar to the consumer.
COORS LIGHT
The innovative design of the Coors Light Chill Pack is optimized for all the key aspects of the supply chain. The design provides as much or more product protection than traditional beer packaging, while optimizing efficiencies in storage and distribution. The stacking strength allows Molson Coors to achieve optimum pallet configuration and realize in-store display space efficiencies at retail. This design by its nature is complex. The case is manufactured from recyclable materials and has to expand to add volume for the consumer to add ice, all while making sure it doesn't leak.
CRACKER BARREL
Cracker Barrel cheese is in a commoditized category. It was known for quality, but awareness and penetration was low. The new Cracker Barrel cheese packaging establishes recognizable assets to convey the premiumization of this product and to be accentuated on the shelf. It enables the brand to stand out through elevated associations of a bespoke monogram seal and ribbon. New colorways and equities means that whilst the brand may be merchandized in different areas of the store, its cohesive visual strategy makes it recognizable and encourages cross purchase. The future-proofed system has rolled out across numerous innovations since the first pack hit shelf, to further drive brand presence.
WEITAI “999” GRANULE - OTC
Already popular amongst older consumers in China for a long time, Weitai 999 wanted to expand their market to target young, busy professionals. Redesigning their core packaging would enable it to highlight the product benefits and appeal to young, modern Chinese consumers who are concerned about the impact of their busy lifestyle on their stomach wellness. The new packaging introduces a vibrant colour palette along with fashionable illustrations of plants and herbs to cue the product's 100% natural ingredients.
TERRACYCLE/LOOP
The Loop tote was designed to collapse for storage in users' homes. When expanded, the Loop shipping tote holds a full range of reusable containers in different sizes and - utilizing a reusable foam grid system to secure containers and keep them padded from impact. The shipping tote is designed for many reuses. When looked at compared to single use packaging and shipping material the Loop shipping tote out-performs a cardboard box of comparable size on life cycle and environmental impact after three reuses. The reuse model of the shipping tote is also more cost effective than single use shipping materials as the cost is amortized over many uses making the cost per use lower than that of single use.