February 2, 3, 4, 2021 | VIRTUAL
Diversifying our teams and workplace leads to diversity in design thinking.
Leading courageously with diversity of thought is what breaks barriers and leads to unexpected solutions and untapped potential.
Brands and consumers are living through unprecedented times, forcing all of us to wonder what we can do to meet the moment. For many, this has been a pivotal time in their organization’s history to make meaningful change. Unique perspectives and diverse design create a positive impact in the way companies think and behave.
Our storytellers will share how diversity of thought has led to unexpected next generation design solutions. The ONEOF100 Summit will provide lessons on how embracing diversity and challenging the status quo have contributed to thinking beyond design deliverables to solve complex business problems, leading to unprecedented creativity and innovation.
This event unpacks how we can promote impactful change, resilience, and leadership through time of tremendous change.
February 2, 3 & 4
10 AM to 1 PM EST Daily
February 2nd STORYTELLER LINEUP
A Fireside Chat,
Do Well & Do Good
DAY 1, 10 AM EST
How can businesses not only survive but thrive in this ever changing world? Institutionalized barriers and lack of diversity, inclusion and equity are issues that face us all. Social responsibility across all organizations is the only path forward for evolution and change.
Michael Lee-Chin is a prominent billionaire and philanthropist, having pledged millions over the years to hospitals, universities and, most notably, the Royal Ontario Museum in Toronto. His groundbreaking $30 million pledge to the Renaissance ROM Campaign culminated in naming of the Michael Lee-Chin Crystal.
Join us for a fireside chat with Michael Lee-Chin while he unpacks his storied history to success.
Fireside Chat Host:
Michelle Hastick-Cowell
Founder & President, Vision Prosperity Group
Learn more about Michelle Hastick Cowell.
Diversity in Design with Danone and PIGEON Agency
Day 1, 11 AM EST
Join our storytellers for an intimate discussion about what diversity in design means to them in their work.
These storytellers will unpack how diversity of thought, experience, perspective and creativity can lead to unexpected and exciting results.
ELYSE BOULET
PRESIDENT
PIGEON
Learn about Elyse here.
February 3rd STORYTELLER LINEUP
Chris Carson
Director of Sales - North America
HP
WELCOME ADDRESS
DAY 2, 10 AM EST
Join Chris to kick off this this exciting day of learning with HP.
Learn abut Chris here.
STORYTELLER
Doris Brown-McNally
HP, WW Brand Innovation, Partner Development Mgr
How Successful Brands Connect Through a Pandemic
Day 2, 10:05 AM EST
Consumers are faced with numerous changes as they abandon their day-to-day rituals and take on a new and unfamiliar lifestyle. The establishments they used to frequent are closed to the public. Social gatherings like going to the movies, happy hours, or playdates are out of the question. And many are required to change the way they get together, go to school, get through work, or learn how to adapt to online systems at home. As such, this event shouldn’t be thought of as an opportunity upon which to capitalize. It is important for brands and creators to realize that the way they deal with the current crisis may influence consumers’ opinions of them in the future.
Attend this session to hear how smart brands are harnessing the power of humanity and diversity to offer tangible connections to engage with their consumers. If you are involved in packaging campaigns, operations, marketing or innovation leadership at a brand company, this session is for you!
Learn about Doris here.
Storytellers
LARISSA DINIZ
The Hershey Company
Learn about Larissa here.
MARCEL SACCO
The Hershey Company
Learn about Marcel here.
Andrea Siqueira
Executive Creative Director
BETC São Paulo
Learn about Andrea here.
Hershey Transforms Package Into Canvas to Showcase Talented Female Creatives
Day 2, 10:45 AM EST
Hershey Brazil launched the “HerShe” campaign to celebrate International Women’s Day. The campaign transforms the traditional Hershey milk chocolate package into a celebration of the work of female musicians, illustrators, poets, photographers, florists and other brilliant women.
The packaging included QR codes that linked to the artists work. The campaign boldly changed the Hershey logo for the first time in history.
This campaign exceeded visibility goals for social and digital channels, and succeeded in engaging customers on a new level. Women from across the globe were encouraged to share their work along with the campaign using the hashtag #HerSheGallery. Search interest for the term "Hershey’s" in Brazil grew significantly after the campaign was launched.
The package and campaign are a testament to how brands can succeed in challenging the status quo, leading to unprecedented creativity and innovation. Join us to listen to the compelling story behind how Hershey turned their packaging into an artistic canvas with meaningful purpose.
DIN LAPIDOT
GRAPHICS EXPERIENCE CENTER MANAGER - AMERICAS REGION
HP
AN EXCLUSIVE TOUR OF HP’S GRAPHICS EXPERIENCE CENTER
DAY TWO, 11:30 AM EST
The GEC is a 65,000 square foot facility in Alpharetta, Georgia with 20 full time highly talented team members. It covers HP’s full offering of Graphics and Industrial solutions, using 3D, HP Indigo, HP Page Wide Presses, and Large Format Printers. The center accelerates and is involved with over a quarter of billion dollars in active deals every year. In recent months, COVID-19 has pushed the center to reinvent itself, delivering 99% of its activities remotely.
Learn more about Din, our storyteller and tour host.
February 4th Storyteller Lineup
BURGER KING & Tim Hortons PARTNER with zero-Waste Platform Loop, to Launch reusable, returnable cup and food packaging
Day 3, 10 AM EST
Join Tim Hortons and TerraCycle to learn about the ambitious journey they are set to embark on, looking to pioneer how people consume food and beverage. This is a fundamental change in behavior and culture and will be a journey of constant evolution as both companies learn, adapt, and evolve.
MATTHEW BANTON
Global Head of Innovation & Sustainability
Burger King
Learn about Matthew here.
Come celebrate!
Each year the ONEOF100 SUMMIT is held alongside the PAC Global Awards celebration in New York City, bringing together 100 of the best and brightest from the packaging industry for an exclusive and inspirational event.
For the first time ever, we are opening the doors for the 2021 virtual summit to everyone. Our goal is to welcome attendees from across the globe to celebrate, share and inspire better together.
SUMMIT HOSTS
TESTIMONIALS
“The ONEof100 Summit provided an unparalleled combination of inspirational speakers, relevant presentations, and discussion topics. Looking for the definition of Innovative Packaging? Look no further. Attend this event.”
“The ONEof100 summit brings together the most interesting people in the packaging industry today. It’s highly relevant and a must attend event for those wanting to keep current on industry trends and ideology.”
“I had the pleasure of attending the ONEOF100 Summit and wanted to say thank you to the PAC team for putting together a really impactful event. From the intimate and unique venue, the award winning package designs, to the incredible presentations, everything was well done. I found the Storytellers inspiring - all equally passionate and dedicated to their company mission with emphasis on innovation and sustainability. I truly came away with quite alot. Thank you again!”
“A fantastic exchange of ideas, insights and “stories from the front line” between key influencers, industry champions, and award winning talent in our space today.”