Kellogg’s Rice Krispies has created a packaging campaign designed for children living with autism. The cereal company brand owner has partnered with Autism Speaks to create special touch-and-feel sensory ‘Love Notes’ stickers to help communicate love through touch rather than words
Read MoreUnilever is a founding member of The UK Plastics Pact that aims to eliminate unnecessary single-use plastic packaging by 2025. Read more about the company’s sustainable packaging commitment. The consumer goods giant is trialling new packaging format to help reduce the amount of single-use plastic used.
Read MoreBeer brand Corona will become the first global player to trial six-pack rings that are 100% plastic-free. Standard plastic six-pack rings are made from a photodegradable form of PE that, if not recycled can enter our oceans and result in smaller pieces of microplastics causing damage to marine life. The new six-pack rings will be first tested in the Mexico market, with another pilot taking place in the UK.
Read MoreThe UK Plastics Pact was launched earlier this year as a collaborative initiative to create a circular economy for plastics. 42 major brands, retailers and suppliers have made a pledge to have 100% of their plastic packaging as reusable, recyclable or compostable by 2025. Also making waves is a petition signed by more than 150,000 people calling for PepsiCo's Walkers and other crisp manufacturers to make their packets more "environmentally-friendly".
Read MoreWelcome to the PAC Global Leadership Awards Innovation Trends update brought to you in partnership with UK packaging innovation consultancy, ThePackHub. We have hand selected five packaging innovation highlights that we think are deserving of mention and will pique your interest. Look for more of these in the coming weeks!
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